Published: Tue, August 06, 2019
Tech | By Constance Martin

'Fortnite' streaming star Ninja dumps Twitch for Mixer

'Fortnite' streaming star Ninja dumps Twitch for Mixer

Blevins, 28, shared a video of a pretend information convention along with his four.6 million Twitter followers wherein he delivered the information: beginning Friday on the Lollapalooza music competition, his streams would exclusively be broadcast on Mixer, which launched in 2016 and was re-branded in 2017. Fans can follow Ninja's journey at his new channel here. Blevins said he will not actively recruit other gamers to leave their current platform, but if more streamers follow him to Mixer, it could become a legitimate competitor in a market dominated by Twitch. "Don't forget to head over now and redeem your free sub after signing up", Ninja tweeted Thursday night after his announcement.

Born Richard Tyler Blevins, Ninja is among the popular names in eSports. Microsoft's streaming service launched in 2016 and is featured on the Xbox dashboard, but has failed to gain traction in comparison to Twitch and YouTube.

Assumedly, Ninja received significant incentives to move to Mixer. Ninja broke Twitch records when rapper Drake showed up as a guest on one of the streamer's Fortnite sessions in early 2018. It showed that Microsoft's streaming platform, Mixer, was trending at the time of Ninja's announcement.

However, Twitch is still the bomb recording over 2.7 billion hours of streams. Already, the Microsoft streaming platform has witnessed a sporadic interest topping the charts and search engine traffic.

Wiseau has now jumped on the Mixer bandwagon, after previously streaming on Twitch. Blevins will not only stream exclusively on Mixer, but will also represent and promote Mixer at events.

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This disparity could change with Twitch's popular streamer joining Mixer. Microsoft's platform has about 69,000 streamers compared to over 1.5 million on Twitch. Without a single broadcast on the site, the streamer has entered into the top 10 Mixer users in terms of followers.

"Mixer is a place that was formed around being positive and welcoming from day one, and we look forward to the energy Ninja and his community will bring", Microsoft said.

Based on Ninja's reveal video, it seems a lot of the reason is so he can enjoy more creative control on the platform.

Ninja is undoubtedly one of the biggest gaming celebrities.

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