Published: Fri, August 02, 2019
Markets | By Erika Turner

Burger King's Impossible Burger to roll out nationwide starting August 8

Burger King's Impossible Burger to roll out nationwide starting August 8

The fast food chain announced Thursday that beginning August 8, customers across the country will be able to visit their local Burger King or order delivery via the BK App and Doordash to try the Impossible Whopper for a limited time.

From Aug. 8 to September 1, customers can order the "Impossible Taste Test" on DoorDash and the BK App to receive both an Impossible Whopper and the original Whopper sandwich for $7.

The sandwich is priced at $5.59, about a dollar more than the regular Whopper.

As public preference shifts towards plant-based meat as a healthier, more environmentally friendly alternative to real meat, Impossible Foods has struggled to keep up with demand.

A meatless version of Burger King's iconic Whopper is coming to restaurants nationwide.

Impossible Foods introduced the burger as the veggie patty that "bleeds" at the high-end NY restaurant Momofuku in 2016.

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Burger King's president Chris Finazzo said that the chain is also "in the process of exploring" other plant-based proteins, but that those are still in a "very early stage of development".

Impossible Foods products are now on offer in roughly 10,000 restaurants across the US.

A "taste test" promotion encourages customers to try both the original and Impossible Whopper, so they can compare the two products themselves.

The chain will evaluate the Impossible Whopper's performance for roughly a few months before making a decision, Finazzo said, as it does before adding any new item. The deal would supposedly help Impossible tackle supply & demand challenge by expanding its production capabilities.

Reportedly, Impossible now supplies its products to restaurants only.

Other fast food chains such as White Castle, Qdoba and Little Caesars, also serve the Impossible Foods product while Dunkin' and Tim Hortons have opted for rival, Beyond Meat.

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