Published: Sun, July 14, 2019
Tech | By Constance Martin

Google’s Shoelace is its event-based "Social Interaction Platform"

Google’s Shoelace is its event-based

According to the latest updates from Google's Area 120 Incubator, it is testing a new hyperlocal social networking app titled "Shoelace". It's only available in NY right now, but the ultimate goal is to expand to cities across the United States, though that could take some time. The new app allows users to pick their interest and then provides them with "select" local activities called Loops.

The aim behind coming up with this innovative social networking app is to let people find like-minded people around with whom they can meet and share things between each other. The whole premise of "Shoelace is to tie people together based on their interests - like two laces on a shoe", reads the FAQ page of Shoelaces. Those are effectively crowd-managed so they're moderated and created by users themselves a la Google Plus and those who join in on communities are verified before joining. For example, Shoelace can be used by individuals who have relocated to a new town and are looking for new friends living nearby. You can also organize your own events, and there's a map interface to view and RSVP to other people's Loops.

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The Shoelace app is right now available only in the New York City, and at the first use, the app asks users for their interests. Seeing Orkut fail, the company launched another social networking site called Google+. It is presently being tested in NY. The Shoelace app, Android Police notes, is strikingly similar to another experimental event organizing app Google launched in 2011, Schemer. Currently, it is an invite-only based platform and is available for both android and iOS. With Shoelace, its nearly as if Google is resurrecting Schemer by attempting to fix the latter's flaws and giving it a new paint job ("Loops" used to be called "Schemes"). You can request an invite by filling up this Google form.

The new social app is created by Area 120, which is Google's development laboratory.

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