Published: Sun, June 16, 2019
Markets | By Erika Turner

Target launches same-day ship without a membership mandate

Target launches same-day ship without a membership mandate

"With same-day delivery now available directly within the Target.com experience, we've made it even easier for our guests to shop at Target-while still getting the great value, curated product assortment and helpful guest service they've come to expect", Dawn Block, Target's senior vice president of digital, said in a statement. Rival Walmart Inc. (NYSE: WMT) followed in short order with a new one-day delivery initiative covering 220,000 online items. If they choose to use their REDcard to pay for them, they will also get 5% off their purchase and take advantage of weekly ad promos.

Target has aggregated the items available for same-day delivery in a dedicated portal on its website.

Target is now offering same-day delivery on thousands of items for $9.99 per order, a move that indicates the retailer is joining the heated delivery war with Amazon and Walmart.

Retailer Target, the red-themed competitor to Walmart, has introduced a new same-day delivery option for many U.S. customers across the nation. More than 65,000 items are covered by the same-day delivery option, which is available for free on some orders. Deliveries will cost $9.99 and will be fulfilled by Shipt, a delivery startup that was acquired by Target in 2017.

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Target has also simplified the process for changing orders.

Walmart is on track to offer same-day delivery for groceries out of a network of 1,600 stores by the end of the year - double what it was in January. Consumers can edit or add to their orders up to one hour before delivery and save multiple addresses to make it easier to deliver orders to homes, office, vacation rental, or order on behalf of others.

During the first quarter, Target said Shipt, curbside and in-store pickup drove more than half of its 42% e-commerce sales growth and 25% of its same-store sales growth.

Target on Thursday announced an expansion of its same-day delivery service that now covers just about everyone in the US.

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