Published: Thu, June 13, 2019
Markets | By Erika Turner

Build-A-Bear brings back 'Pay Your Age' promotion -- with some changes

Build-A-Bear brings back 'Pay Your Age' promotion -- with some changes

If you win a ticket, you can pay your child's age for up to two stuffed friends at Build-A-Bear Workshop.

Each ticket is valid for one stuffed animal per child present, with a maximum of two stuffed animals per ticket.

This new system was developed in an effort to reduce the chaos that ensued past year during the company's first Pay Your Age event that was held on one day.

The idea behind the sale is that of Build-A-Bear customers could get a bear for the cost of their age between $1 and $29.

"We have implemented a process to make this a ticketed event to ensure the best guest experience", the company said. It was so popular some stores were forced to close due to safety concerns. But the company is limiting how many tickets and timing.

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Pay Your Age Day is making a comeback at Build-A-Bear - but not for everyone.

Customers will have to be registered with the store's bonus club to get the deal.

More than 200,000 people are expected to be selected to receive the "Pay Your Age" ticket to take part in the event happening in the stores across the country, Canada and the United Kingdom from June 24-28.

Additionally, 10 people will win the Count Your Candles Sweepstakes grand prize of a birthday party experience to use any time in the next 12 months. Participants must enter by June 16 to receive a ticket.

Sign in to your Bonus Club account or join for free.

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