Published: Wed, April 03, 2019
Markets | By Erika Turner

Burger King Testing Whopper With Vegan Patty Starting Today

Burger King Testing Whopper With Vegan Patty Starting Today

It will sell the Impossible Burger for about a dollar more than the beef version - in part because of the the difficulty plant-based companies have had matching cheap meat prices. The start-up also flattened its patties to make them look as Whopper-y as possible, and created an entire production line exclusively dedicated to Burger King.

Burger King isn't the first fast food chain to offer a vegetarian burger. The product has been praised for its authentic look, texture, and taste, earning itself a growing presence in grocery stores and restaurants.

Burger King insists the new vegan alternative tastes as good as the real thing. At Burger King, the meatless patty - which contains a key ingredient that is derived from soybean roots - will be shaped to resemble Burger King's traditional patties. Only 59 BK restaurants will serve the no-beef burger, and they're all in St. Louis, Missouri.

"First bite I would know the difference between beef and whatever else you have", one said before biting into the non-beef burger and not being able to tell the difference.

The new Whopper consists of the flame-grilled, plant-based patty topped the usual tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions on a toasted sesame seed bun.

The eerily beef-like plant-based patty was remarkably well-received by the duped customers.

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You might have already heard of Impossible Burgers. Christopher Finazzo, the chain's North America president, said: "We've done sort of a blind taste test with our franchisees, with people in the office, with my partners on the executive team, and virtually nobody can tell the difference".

"There's a lot of interest in plant-based burgers", he said, according to CNN.

About Impossible Foods: Impossible Foods was founded in 2011 by Pat Brown, who became a vegan soon after college, according to The New York Times.

The burgers include an iron-containing molecule from the roots of soy plants called heme.

Previous year total U.S. retail sales of plant-based meat substitutes grew over 23% to exceed $760 million, according to Nielsen sales data analysed by The Good Food Institute, a non-profit promoting plant-based alternatives to animal products.

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