Published: Fri, March 15, 2019
Tech | By Constance Martin

Google is reportedly scaling back its laptop and tablet divisions

Google is reportedly scaling back its laptop and tablet divisions

Since its introduction in 2016, the Made by Google initiative has led to a number of successful products ranging from smartphones to smart speakers.

Employees from the division, internally said to be known as "Create", are said to be moving to other projects within Google or Alphabet. Business Insider cites "several people familiar with the matter" in a piece noting that dozens of Google hardware and technical program managers have been told to find new jobs with the company. Google hasn't had much success with most of its hardware offerings, and a recent report from Business Insider indicates that this is unlikely to change in the short term future too.

Google's move may be related to feedback it's received for its Pixel Slate and Pixelbook releases. One source claims that the Create team had a "bunch of stuff in the works", and that the movement of employees away from the project is indicative of the company "par [ing] down the portfolio" of products. Since the market is insanely competitive and margins are low, it seems Google decided that perhaps it would be best to concentrate its efforts on its products that are doing well for now. Already, these "floating" employees have been seeking roles within the company's smartphone division, Pixel, and other Alphabet companies, sources say.

Today, the Create division is responsible for the Pixelbook laptop and Pixel Slate tablet amongst the company's wider swath of "Made by Google" products. Unfortunately, this impressive performance doesn't extend to the company's tablets and laptops, and it now seems Google is taking action.

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So it probably shouldn't come as a surprise that Google's dedication would waver in some of its Chrome OS hardware projects.

The report comes not long after a shoddy launch of Google's latest tablet running its Chrome operating system (OS): the Pixel Slate.

Downsizing its laptop and tablet division comes nearly three years after Google unified its hardware efforts under the leadership of Osterloh.

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