Published: Sat, January 19, 2019
Tech | By Constance Martin

Here’s Why You Should Avoid Facebook’s "Ten Years Challenge"

Here’s Why You Should Avoid Facebook’s

After all - your friends and family are just having fun comparing themselves on how they looked like 10 years ago. Witherspoon was one of many celebrities whose participation was deemed pointless due to their lack of visible aging.

The concept of then-and-now images isn't exactly new, but it's gained massive traction over the last week.

Facebook responded to the #10yearchallenge conspiracy with the following statement, "This is a user-generated meme that went viral on its own".

As innocuous as it may seem, the viral "10 Year Challenge" flooding social media feeds everywhere may have been created to collect large amounts of data for future facial recognition software, according to one prominent tech writer. That's not surprising considering most of us still have huge numbers of photos, handily sorted into profile photos uploaded over time, and Facebook has been around as "the" social network for the longest.

Regardless of the 10 Year Challenge's origins, it's important to be cautious about how we use social media and smartphone apps.

But the scandal-hit firm has hit back at the claims, insisting the meme is simply "evidence of the fun people have on Facebook".

U.S. pursuing charges against Huawei for alleged trade secret theft, report says
The carrier sought $500 million in damages; three years later, T-Mobile was awarded $4.8 million by a jury. The Justice Department and Huawei both declined to comment on the WSJ's report .

Allegedly, the conspiracy translates to Facebook needing to experiment with data, and the meme proving the flawless way to achieve it. You'd ideally want a broad and rigorous data set with lots of people's pictures. It gets better - it's set 10 years apart, a good figure number for the algorithm and thanks to the hashtag, it's easy to gather the data there.

For instance, O'Neill points out that it could be used to help find and identify missing children. Both positive but simultaneously unsafe consequences.

Do we place too much trust in sites like Facebook? Memes and games are a great way of mining personal information-the data gathered by Cambridge Analytica to do political analysis came by way of a personality quiz.

Wired's editor Nicholas Thompson, also tweeted the article, adding, "Let's say you wanted to train a facial recognition algorithm on aging". Engineers are also rolling out video AI products like Portal, which allows a camera to follow users as they wonder about their offices or rooms and automatically focus on your face.

"After Amazon introduced real-time facial recognition services in late 2016, they began selling those services to law enforcement and government agencies, such as the police departments in Orlando and Washington County, Oregon".

But the internet - as the internet does - jumped on the theory and her tweet has since been shared thousands of times, with many saying they had similar concerns in the wake of recent massive data breaches surrounding Facebook. We all do. And, if you're a Facebook user, it's probably a safe bet your Facebook page has photos from various stages throughout your life.

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