Published: Wed, November 07, 2018
Tech | By Constance Martin

Apple cancels iPhone XR production boost

Apple cancels iPhone XR production boost

The fact that it still offered Face ID, the Apple A12 Bionic processor, and a camera - albeit single, not dual - the same as that of the iPhone XS also impressed reviewers. According to reports, Foxconn had planned 60 production lines for the iPhone XR, but now only 45 of them are being implemented - a reduction of 25 percent. The iPhone XR hit shelves in October, undercutting the iPhone XS by $250 despite offering much the same style and abilities. "The moves to add orders for year-old iPhone models while suspending extra production for the latest product illustrates Apple's lack of innovation and inability to energize consumers with such a pricing strategy".

Apple has told its smartphone assemblers Foxconn and Pegatron to halt plans for additional production lines dedicated to its new iPhone XR, the Nikkei financial daily reported on Monday.

The iPhone XR might be too good to ignore, based on in-depth reviews, battery life ratings, and rigorous durability tests, but it seems that's precisely what a lot of potential buyers are doing. The phone does appear to have ramped more slowly than some of Apple's previous flagships, but it became the bestselling phone through much of the first half of 2018. The cheaper, plastic-backed iPhone didn't sell well at all, and Apple reduced supply expectations a month after it released.

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Suppliers of the 8 and 8 Plus have received a combined order of around 5 million more units. It's possible, for instance, that overall iPhone demand is down and Apple is reducing its production costs. But Wistron now expects to "receive no orders for the iPhone XR this holiday season".

In 2016, Apple introduced a cheaper iPhone called the SE, at a starting price of $399, but failed to lure more customers to buy that product.

Apple's iPhone XR, which boasts the iPhone X's edge-to-edge display, albeit using older LCD pixels instead of the X's high-resolution OLED screen, was widely expected to fuel a massive wave of upgrades from users of the iPhone 6S or earlier models.

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