Published: Sat, September 15, 2018
Tech | By Constance Martin

Apple announces new, affordable iPhone XR

Apple announces new, affordable iPhone XR

What's more, reports going back a few months relayed that Apple had plans to completely eliminate the 2017 iPhone X from its product line.

Apple's iPhone XR is a more intriguing smartphone than the two premium iPhone XS and iPhone XS Max devices. Here's what we know about each device.

The microphone and speaker were both improved to enable better calling from your wrists, and watchOS 5's new "raise to Siri" feature, which allows you to skip saying "Hey Siri", means I'm using the digital assistant more than ever. On the camera front, the XR features a single 12-megapixel wide-angle camera on the rear, with the same specifications as the XS. This looks like a direct replacement of the smaller iPhone 8.

The iPhone Xr comes in three storage configurations: 64GB, 128GB and 256GB.

Prior to Apple's official unveiling of the iPhone X a year ago, many analysts expected its anticipated revamped design to spark a massive upgrade cycle. The new devices are aimed at maintaining Apple's share in the premium segment.

When Apple introduced the iPhone X past year at a starting price of $999, some analysts were sceptical that people would pay so much. It also boasts a 1792 by 828 resolution at 326 PPI (pixels per inch) and is described by the company as having a "Liquid Retina" display.

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Although it didn't sell quite as analysts anticipated, the iPhone X still emerged as the most popular in Apple's line-up, according to Cook.

"We want to reach as many customers as we can with this incredible technology", Apple marketing chief Phil Schiller said on Wednesday during an event at Apple's Cupertino, California, headquarters.

Apple will be hoping that bigger is better with the release of their new phones because while there wasn't a massive overall sea change in terms of the design, the XS Max is a very big unit.

The iPhone 9 is expected to be the entry-level model to the 2018 lineup with a fullscreen 6.1-inch LCD display and Apple's FaceID sitting on a notch on top. The iPhone Xs Max is a higher-end version with a 6.5-inch OLED screen, making it one of the biggest on the market.

Well, both the Xs and Xs Max will launch on 21 September, with preorders starting on 14 September.

iPhone has brough advancement in its camera setup by introducing the innovative depth segmentation via the neural engine, smart HDR capturing images with great detail, range and bokeh quality in the portrait mode images. The three new iPhones have an average starting price of $949. The other features remain more or less same as we had seen with the Apple Watch 3.

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