Published: Sun, September 09, 2018
Sports | By Brett Lawson

Colin Kaepernick Nike ad riles President Trump

Colin Kaepernick Nike ad riles President Trump

Nike this week unveiled the latest "Just Do It" campaign starring former San Francisco 49ers star Kaepernick, with one image reading: "Believe in something".

Trump has described Nike's deal with Kaepernick as "terrible", and claimed the sports equipment giant's endorsement of the ex-NFL star had backfired.

The creative, by Wieden & Kennedy, is beautifully shot and written, with Kaepernick providing the voice over and his powerful punchline, "Believe in something".

The athletic apparel company's favorability rating has dropped from 69 percent net favorability to 35 percent net favorability among American adults after the ad featuring Kaepernick was released, according to a Morning Consult report. Nike has defended its decision to include him in the campaign despite the backlash and is planning to run the ads during the NFL's opener Thursday night.

LeBron is supporting Nike.

The former San Francisco 49er has not played in the National Football League since the 2016 season. "I take the position that if people are going to destroy or burn their Nike gear rather than do that why not put it in the hands of kids who need it", Sittenfeld said.

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Some NFL owners are interested in a possible agreement with the NFL Players Association where discipline would be waived for any player protesting during the national anthem, reports the Washington Post.

In a letter to Nike, Sonia Pruitt, who chairs the association, criticized other police groups for calling for a boycott against the company. In any event, I'm just not watching them much anymore!

Nike stock leveled off after the initial reaction to the ad.

The ad concludes with the lines, "So don't ask if your dreams are insane".

Another woman said: "I don't like Kaepernick for the knee thing". This isn't the first stand that College of the Ozarks has made around the protests made popular by Colin Kaepernick a few years ago.

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