Published: Sun, September 02, 2018
Markets | By Erika Turner

Ford Kills Off Last Remaining Planned Focus Model for US

Ford Kills Off Last Remaining Planned Focus Model for US

Automotive News reports today that Ford has cancelled its plans to import the Focus Active to the USA, and it's all due to the 25-percent import tariff imposed as part of President Trump's trade war with China.

However, Automotive News reported that even if the Trump administration drops the tariffs, Ford will not reconsider its decision.

"We made a business decision to stop development of the Focus Active crossover for USA customers due to the negative financial impact of new tariffs on vehicles imported from China", a spokesperson for the company told FOX Business.

Daimler AG cut its profit outlook for this year in June, citing in part an expectation that Chinese customers would buy fewer Alabama-built sport utility vehicles as a result of Beijing's retaliatory tariffs on US auto imports.

Ford also expects this decision to have a minimal impact on its business, given expectations of selling less than 50,000 Focus Actives here. "Our resources could be better deployed at this stage".

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Ford (F) is scrapping the Focus Active, though it will continue to sell a sedan version of the Focus outside the United States.

Tariffs could be coming at a bad time for Ford, whose stock last month dipped below $10 for the first time in nearly six years.

Canceling the Focus Active is the latest move in Ford's oft-evolving strategy for global passenger cars.

Galhotra said Ford builds about 80 per cent of the cars it sells in the its home market and another 15 per cent are assembled in Canada and Mexico.

Galhotra said the automaker did not see "significant risk" for its other two imports from outside North America: the EcoSport crossover from India and the Transit Connect van from Spain.

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