Published: Thu, August 23, 2018
Tech | By Constance Martin

Huawei False Advertising: Nova 3 Selfies Were Actually Taken By DSLR Camera

Huawei False Advertising: Nova 3 Selfies Were Actually Taken By DSLR Camera

The issue came to light because one of the models in the advertisement actually shared a behind-the-scenes photo from the Nova 3 ad shoot, which clearly shows the male model pretending to hold a smartphone in the classic selfie pose.

Huawei in a blog post informed CNET that a note at the end of the advertising clip highlights that the photographs and content shown in the video "are for reference (purpose) only". A new commercial from Huawei appears to be passing off DSLR-captured photos as images taken by a company smartphone.

The Arabic text reportedly translates to: "Product characteristics and actual specifications may vary (including but not limited to appearance, colour, size), as well as actual presentation contents (including but not limited to backgrounds, user interface, and controls)".

This is not the first time that Huawei was called out for supposedly faking a photo that turned out to be taken by a professional camera.

Never believe what you see in online ads and television commercials.

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This is not the first time that Huawei has faced flak for trying to oversell the camera on its smartphones. The Nova 3's AI feature doesn't care if you're not wearing makeup, and as such as can just adjust your face to make it look like you are! Instead the "selfie" picture is being taken from a DSLR.

The heavy emphasis placed on smartphone cameras these days are sending companies scrambling to prove theirs is the best, be it in camera hardware, AI features, or both.

Huawei announced online sale for nova 3 and the nova 3i iris purple edition on offering discounts, cash-back and no cost EMI options.

It was also caught photo shopping away the bezels on renderings for its P8 phone used in certain advertisements. The guy himself was actually not even holding a phone for the snap of him taking a shot with the Nova 3, either. American Express card members get an instant cashback of INR 3000 on purchase of nova 3. The Shenzhen-based company only recently toppled Apple to become the second largest smartphone maker in the world after Samsung.

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