Published: Fri, August 10, 2018
Markets | By Erika Turner

'Creativity, quality, integrity': Local breweries reject buck-a-beer

'Creativity, quality, integrity': Local breweries reject buck-a-beer

The Government of Ontario has announced that it will be rolling back the minimum retail price for a standard 341 ml bottle or 355 ml can of beer to $1 from the current $1.25 as of August 27th, keeping a campaign promise made by Premier Doug Ford earlier this year.

The last time Ontarians could be sold beer for $1 a can or a bottle was a decade ago, a minimum price the former Liberal government boosted to $1.25. "We are not going to pursue this initiative". He also indicated there are no tax incentives involved and tax payers' money will not be used.

The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.

Ontario's New Democrats said Ford's efforts to reduce beer prices show his priorities are "completely mixed up", and suggested the plan effectively gives subsidies to beer companies.

But unlike the nation's big brewers, which rely heavily on volume, craft breweries - an industry association puts their numbers at more than 250, with more than 100 others in the planning - cater to a niche market and many say they can't afford to sell suds for as little as $1. "I just don't think this is something our membership would ever entertain", Mr. Simmons said.

"It would be nice to go back to that price again", added a woman. The "buck-a-beer" changes don't apply to brews sold in restaurants and bars, nor will they affect the price of ciders, wines and other spirits.

Customers attacked with brooms after dispute over botched $5 eyebrow wax
Staff at a nail salon in East Flatbush, Brooklyn , mercilessly beat up a woman after she refused to pay for a spoilt eyebrow job. Surveillance video released by the Chinese American Nail Association shows the verbal argument escalating into a physical fight.

It appears a 25 cent reduction in the price of a beer will be achieved by lowering the tax.

The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.

"These are normal business expenses for our stores and no costs will be incurred to either LCBO consumers or Ontario taxpayers", it said. "You're going to get what you pay for". Angry residents created the hashtag #boycottbuckabeer which urged consumers to avoid buying beer at any brewer offering beer for $1 a bottle. Many Ontarians took to Twitter Tuesday to voice their discontent with the "buck-a-beer" announcement, particularly in light of the government's recent cancellation of a Basic Income Pilot project.

"I believe that we can pull this off".

However, at least one brewery is willing to embrace buck-a-beer.

"We are not reducing the tax level", says Vic Fedeli... which essentially says "we are encouraging breweries to eat the cost to participate in the "challenge".

Like this: