Published: Tue, July 31, 2018
Markets | By Erika Turner

McDonald's Introduces a Big Mac-Based 'Currency'

McDonald's Introduces a Big Mac-Based 'Currency'

The program was partially inspired by "The Big Mac Index", a semi-humourous way business magazine The Economist has used to illustrate the differences in purchasing power between two currencies by examining the price of a Big Mac in each country.

Anyone walking into one of the 14,000 participating restaurants across the US and purchasing a Big Mac will receive the special coin, USA Today reported, and they can redeem the new currency for a free Big Mac for the rest of the year - or keep the coin if they're into kitschy souvenirs. "We think the Big Mac needs to be sacrosanct".

The idea of MacCoins is that customers can share, collect and redeem them for a free Big Mac at McDonald's restaurants in more than 50 countries, meaning travellers won't need to change currency in order to buy a Big Mac. They can exchange their coin for one Big Mac beginning on Friday until the end of the year.

In 1986, The Economist started using the Big Mac Index as a way of measuring the purchasing power of global currency.

Easterbrook told USA Today that Thursday marks the would-be-100th birthday of Big Mac creator Jim Delligatti, who died in 2016.

"The limited-edition MacCoin symbolizes the modern McDonald's journey", says Jeff McLean, Senior Vice President and Chief Financial Officer of McDonald's Restaurants of Canada.

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To the Movies, is poised to earn about $10.5 million from 3,297 domestic theaters, good for fifth place. Those global coins make all the difference sometimes! Want more stuff like this?

"What iconic sandwich do you know that can beat the Big Mac as far as longevity?" said Delligatti, himself a McDonald's franchisee.

In recent years, other fast food burgers spots like Shake Shack, Five Guys and In-N-Out have risen in popularity.

Last year, the Burger chain sold 1.3 billion BigMacs so it is easy to see why they made the decision to dive into the cryptocurrency world.

McDonalds eaters can grab the coins this week from any McDonalds store in America to spend on a free BigMac burger.

One of the Delligatti family's restaurants celebrates the iconic sandwich and its history by doubling as the Big Mac Museum.

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