Published: Sat, July 21, 2018
Markets | By Erika Turner

Prime Day: Amazon website suffers outages on its biggest annual sale

Prime Day: Amazon website suffers outages on its biggest annual sale

Amazon outages as of 9 a.m. Tuesday morning, according to DownDetector. Search results show empty lists despite stating that there are hundreds of results for the search query. After adjusting for the extra six hours-the sale was just 30 hours long in 2017-the ecommerce giant saw a 24 percent uptick in sales and total orders rose 18 percent compared to last year's Prime Day, according to data from Feedvisor, a pricing software tool. Hopefully, the website will be able to recover quickly so customers can enjoy the deals without frustration.

In addition to registering record Prime Day sales, Amazon said it added more Prime members on Monday than in any other day in its history.

Amazon Prime Day is now in its fourth iteration-with the first-ever Prime Day kicking off in 2015-and at this point, it's practically a national holiday.

Rival Flipkart also held a four-day sale starting this Monday. It recently announced that the cost of Prime membership would go up, and the shopping day is a way to prove the value.

With Amazon Prime Day putting millions of consumers in a shopping frame of mind and on the lookout for deals, other retailers ran their own online events and served up bargains, such as Target, eBay, Macy's, Kohl's and Bed Bath & Beyond.

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Amazon Prime has proven to be a cash cow for Amazon, which provides members with free two-day shipping and access to its video content for a yearly fee of $119. Amazon rarely has trouble handling high traffic volumes and its security is unlikely to be breached by a hacker, he said. For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals.

The sale is only available to Amazon Prime members however, which costs £79 a year, and customers are advised to download the Amazon Prime app to make browsing the sale easier.

The company reports earnings for the second quarter later this month, when it could provide more anecdotal information about Prime Day results, but the actual numbers won't be reflected in that report because the shopping event took place after the quarter ended. (Earlier this spring, it said Prime membership had topped 100 million.) It's also reporting that small and medium businesses that sell on Amazon "far exceeded" $1 billion in sales.

That put Amazon in the doghouse with upset customers, many of whom have gone on social media to complain.

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