Published: Sun, June 24, 2018
Tech | By Constance Martin

Instagram expands into long videos, will compete with YouTube

Instagram expands into long videos, will compete with YouTube

Instagram has announced the launch of IGTV, a new app for watching longer, vertical videos.

On IGTV, long-form vertical videos can go as long as ten minutes, when previously they were limited to one minute.

The move will put Instagram's content in competition with YouTube, which uses programs like YouTube Creators to support its community of video makers.

IGTV will soon be integrated into Instagram, with new IGTV bubbles appearing on the profiles of people you follow. You will also be able to switch between "For You", "Following", "Popular" and "Continue Watching" categories. The video section will feature content from people users already follow on their account. In an event in San Francisco, Instagram announced that they will allow users to upload videos about an hour in length. In a kind of TV and YouTube hybrid, the app will be organized by channels, which will just lead you to each creator's page.

IGTV is now globally available in App Store and Google Playstore.

While there's a stand-alone IGTV app, you can access it through your Instagram account.

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IGTV aims for users to watch it just like TV.

For example, you'll be able to witness LaurDIY unveiling her latest project, or King Bach sharing his newest comedy skit, both in the standalone app and/or direct from the Instagram app.

Instagram hasn't talked about the possibility of turning off video autoplay when launching the service, but it's likely that it will be a requested feature. What are your thoughts on the new video-sharing app, IGTV?

If you want to post a video using the IGTV mobile app, the video must be in MP4 file format, up to 650MB in size, and between 15 seconds and 10 minutes long. There is one big twist though - the videos are vertical only. Facebook and Instagram have also copied Snapchat's "stories" feature, which allows users to post a slideshow that disappears after 24 hours. They will be produced by some of Instagram's top creators and curated based on past viewing behavior of Instagram's users, according to Variety. The information about the new app was also made public on Instagram's business blog right before the executive took to the stage.

It's mobile-first, so IGTV is built for how you naturally use and hold your phone.

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