Published: Fri, April 13, 2018
Markets | By Erika Turner

Spotify and Hulu launch joint subscripton plan

Spotify and Hulu launch joint subscripton plan

For $12.99 per month, users will be able to get a dual subscription to Hulu ($7.99 with limited ads) and Spotify Premium ($9.99).

Existing Spotify Premium subscribers can upgrade their plan to an option named "Spotify Premium, now with Hulu". The labels scored one victory a year ago in the latest round of negotiations, convincing Spotify to let artists delay the release of new works on the free service.

For just $12.99/month, you'll get access to Spotify Premium and Hulu's base plan that includes limited commercials. The deal is $5 less than purchasing the services separately.

Spotify and Hulu are joining forces in an attempt to draw more subscribers to their platforms. "Based on the outstanding performance of the Spotify and Hulu student package, it's clear that consumers love to combine their music and television experiences together", said Tim Connolly, SVP, Head of Distribution and Partnerships at Hulu.

For the first three months, Hulu will also only charge existing Spotify Premium users $0.99 a month for the addition. Alex Norstrom, a Spotify executive, said in a statement Wednesday that the bundled package was "incredibly well received". "This is just one example of how we can add value to our premium members day after day".

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Spotify transformed music listening forever when we launched in 2008.

Still, it's a nice little bonus for music-loving gamers.

Today, we are the worlds largest global music streaming subscription service with a community of over 157 million users, including over 71 million Spotify Premium subscribers, across 65 markets.

Translation: More cheapskates using their service = more people they can eventually convert into paid subscribers. The company has been hiring executives who specialize in hardware at the same time rivals Apple, YouTube parent Alphabet and Amazon are selling new home speakers.

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