Published: Thu, April 12, 2018
Markets | By Erika Turner

Zuckerberg Acknowledges 'Error' in Targeting Diamond and Silk

Zuckerberg Acknowledges 'Error' in Targeting Diamond and Silk

During Zuckerberg's second day of questioning on Capitol Hill, California Democratic Representative Anna Eshoo asked, "Was your personal data included in the CA breach?"

The 5-foot-7 Facebook founder reportedly sat on a 4-inch pad as he discussed the social media platform's policy on user privacy amid a scandal involving Cambridge Analytica, a political consulting firm that worked on then-candidate Donald Trump's 2016 presidential campaign.

"The internet is growing in importance around the world in people's lives, and I think that it is inevitable that there will need to be some regulation", he said.

But the chief executive of the world's largest social media network pushed back on Congress members' suggestions that users do not have enough control of their data on Facebook. It seems like most US lawmakers think some form of Facebook regulation is needed, but they have no clue how the company works, what it does, and what kind of regulation is in order.

The internet magnate is scheduled to testify at 10 a.m. EDT (1400 GMT) before the U.S. House of Representatives Energy and Commerce Committee, a day after he appeared for almost five hours before a U.S. Senate hearing.

Facebook had admitted that data of about 87 million people "mostly in the US" may have been improperly shared by research company GSR with CA.

Cambridge Analytica insists it deleted the harvested data as soon as it was informed it breached Facebook's terms of use.

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Almost 42percent said they'd spend between $1 and $5 a month for Facebook.

The firm that has been doing its own damage control to respond to questions that it used wrongly or illegally acquired data to manipulate up to 71 million Americans (over 87 million users' data was sold in total).

Tom Galvin's company Digital Citizens Alliance conducted a report that finds 71 percent of respondents lost trust in Facebook.

If your information was shared (you or your friend might have logged into the app), the message will read that your public profile, page likes, birthday, and current city were likely shared. But the CEO's answer seemed quite noncommittal when he said, "Congresswoman, I'm not sure what that means".

Zuckerberg said, "For obvious reasons we do not allow people to turn off the measurement that we do around security".

"This is a wake-up call to Silicon Valley and the tech community that if you let these things get out of hand, having grown up in a very lightly regulated environment, you could end up with a lot more regulation than you seek", he said after the hearing. "We may also collect information to make it so that those ads are more relevant and work better on those websites", he said, adding that users can opt out of ad targeting.

Zuckerberg was asked to name Facebook's top-or any-competitor, and he struggled to do so, because there really isn't one. He had no response when asked how a person who is not a Facebook member can remove information without first signing up for the service.

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