Published: Thu, April 05, 2018
Sci-tech | By Jackie Newman

Apple Hires Google's AI Chief, Tim Cook Touts His Commitment to Privacy

Apple Hires Google's AI Chief, Tim Cook Touts His Commitment to Privacy

Many analysts view Apple as a straggler when it comes to large tech companies' AI and machine learning standards. Recently, Apple made several high profiles hires in the file such as Russ Salakhutdinov from Carnegie Mellon University. Apple's smart speaker - the Homepod - has received mixed reviews since its launch a year ago, so Giannandrea's expertise is a major coup for the company. "Therefore we ask that Project Maven be cancelled, and that Google draft, publicize and enforce a clear policy stating that neither Google nor its contractors will ever build warfare technology".

"Our technology must be infused with the values we all hold dear", Mr. Cook said in an email to staff members obtained by The New York Times.

Siri's problems came to a head in February, when the HomePod - Apple's attempt to compete with Amazon's Echo and Google's Home smart speakers - received reviews which praised it for its audio quality even as they damned it for its poor AI. In 2016, he was promoted again to lead Google search as well.

Apple, which was quick to develop its voice-based digital assistant Siri, fell behind with no access to data, the research talent and resources to approach AI development with the same robustness as the rivals. The company is already hard at work on self-driving cars, and incorporates AI into its voice assistant, Siri, just to name a couple of the more prominent possible use cases for Giannandrea's help.

Pep Guardiola speaks of Salah, Mane, Firmino ahead Champions League clash
In these situations it is day by day. "Maybe not in the beginning, maybe the bench". You have to try and make a good performance there for the second leg".

Siri isn't the only way Apple can use artificial intelligence.

In terms of research openness, there has been significant movement since the Bloomberg article and Apple has even now published its own Machine Learning journal. The company is said to be working on a privacy feature with a new Apple ID tool that will allow users to download all their personal information. Lately, the Cupertino giant has been lagging behind its peers in the AI arena and has been facing heat especially due to its oft-criticized digital assistant. Last week, Windows' chief Terry Myerson departed after Microsoft announced that it would focus more on AI and the Cloud.

Engineers with A.I. expertise are some of the most sought-after people in Silicon Valley, with salaries sometimes exceeding eight figures.

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