Published: Sat, March 31, 2018
Tech | By Constance Martin

Genesis Chief Pushing for Production of Essentia Concept

Genesis Chief Pushing for Production of Essentia Concept

The Genesis Essentia concept, unveiled at the New York Auto Show, is exactly what Genesis needs to stand out. Genesis has used the quad lights debuted in the GV80 concept and grafted it to perfection in the Essentia Concept. The old GM Motorama events focused on the leading edge of design and tech with insanely futuristic concepts and prototypes. Genesis started out with a carbon-fiber monocoque and electric powertrain, which enabled designers to give the auto an iconic, nearly retro GT shape.

"I'm pushing for it", said Manfred Fitzgerald, global head of Genesis, which is Hyundai's luxury brand.

"The Genesis Essentia concept defines our vision for an electric Gran Turismo that integrates Athletic Elegance and Genesis DNA as defining parameters", said Executive Vice President Luc Donckerwolke, Head of Genesis Design. If Superman needed a vehicle, he'd have this interior. The seats are made from cognac leather and herringbone quilting, while leather accents in Oxford blue provide a bit of color. The dashboard, on the other hand, is a seamless information cluster. The doors open upwards, butterfly style, while four seats are found inside. Its look is heavily inspired by classic grand tourers of yesteryear, with a long bonnet, double bubble roof and taught rear. This novel approach enabled the designers to maintain the luxury's car's low profile and 50-inch roofline.

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Disconnectivity: A New Standard Essentia was created to be thoroughly connected to the world around it, while providing its occupants a virtual escape. The model has been built from the get-go to be connected, using technology "that surpasses the industry standard".

The advanced computer-based technology-dubbed Genesis Intelligent Assistant-is also capable of cyber mind-reading, interpreting the driver's mood and managing vehicle operations to suit that mood. Essentia can inform the driver of up-to-the-minute road conditions, and help avoid accidents and traffic jams. That allows it, for instance, to recommend routes based on driver inclination and preferences, not based on generic elements like the quickest or more efficient route.

Other sophisticated features of the Essentia include speech recognition allowing for "full vehicle control through voice command", according to a statement announcing the vehicle; an in-car mobile payments system; and interconnectivity with smart home devices, among other features. The vehicle also integrates a banking feature which lets its drivers easily make payments while on the road.

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