Published: Wed, February 14, 2018
Tech | By Constance Martin

Instagram-Like Stories Coming to Google

Instagram-Like Stories Coming to Google

Moreover, AMP Stories doesn't support advertisements at the moment, something which shouldn't be too hard for Google to figure out before the public launch.

Some big names in publishing were involved in the development, including Vox Media, Condé Nast, Meredith Corporation, and CNN.

Similar to Snapchat's Stories or YouTube's Reels, Google's AMP stories are optimized for mobile viewing, as they condense text to a series of interactive, animated images and videos. In the future, Google plans to bring AMP Stories to more products across Google and expand the ways they appear in Google Search. It looks to make it fast and easy for both readers to consume content and for publishers to utilize the format in their production process.

Google's hope is that other email clients will also adopt the standard.

Amp for Email – Pinterest
Amp for Email – Pinterest

Aakash Sahney wrote further, "Many people rely on email for information about flights, events, news, purchases and beyond-more than 270 billion emails are sent each day!" You can search for them from Google's homepage and they'll show up in results from major publishers. Essentially, when you search for something from one of the providers, you'll be greeted by a horizontal list of stories that you can tap on. Like AMP, the AMP story format is open-sourced, so anyone can use it.

For now, Google is still observing how this new format would perform for its users.

Snapchat, Instagram and particularly Facebook have all heavily used their own stories formats for full-screen displays of content. For interested publishers, you can check out how to develop AMP Stories here. Based on a diverse architecture using Javascript, HTML and open source technologies, AMP is created to serve up mobile-optimized content (and ads) with minimal data requirements on mobile networks.

Even once tooling is available, though, publishers will have to create AMP stories from scratch. "The format comes with preset but flexible layout templates, standardised UI controls, and components for sharing and adding follow-on content", it said.

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