Published: Sat, February 10, 2018
Sci-tech | By Jackie Newman

YouTube Suspends Ads On Logan Paul's Videos After 'Dead Rat' Tasing

YouTube Suspends Ads On Logan Paul's Videos After 'Dead Rat' Tasing

"After careful consideration, we have chose to temporarily suspend ads on Logan Paul's YouTube channels", a YouTube spokesperson told Enstars.

"Again, there he goes disrespecting the dead same old same old what changed and he said he learn from his mistakes", one YouTube user commented on the video.

According to YouTube, they believe that Paul's brand has become toxic to potential partners and his actions have made the YouTube creator's community vulnerable. In a tweet sent overnight, the company said the temporary suspension was made following Paul's "recent pattern of behavior".

He has also tried to monetize at least one video that violates the platform's advertiser-friendly guidelines, though it was unclear which one. He reaches into his waistband, removes a Taser, declares, "No rat comes into my house without getting tased!" and begins jolting the lifeless creature. Paul also took fish out of a pond to give them CPR. "Destroying and mocking the bodies of dead animals for shocking video content is never OK".

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In his comeback video, Paul boasted about gaining subscribers during his brief time away from the spotlight. Paul promises to donate a million dollars from his YouTube fortune to those causes. He said he'll "think twice ... maybe three times" about what he posts.

Google Preferred is reserved for the top channels on YouTube, and is more expensive for advertisers.

Stopping Paul's ad revenue stops a stream that digital analytics firm SocialBlade claims is worth more than US$1.2 million a month. If you recall, the whole controversy started with Logan Paul making a video in Japan's "suicide forest." There has been suggestions that YouTube has been more lenient on Paul than perhaps he deserves, with some instead calling for a full and permanent ban for the YouTube Rewind-starring vlogger rather than simply a temporary restriction on ad revenue.

Google, part Alphabet Inc., is making the biggest changes to ad rules on YouTube since the site's inception in 2005 after a boycott past year by some big brand marketers.

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