Published: Fri, February 09, 2018
Entertaiment | By Minnie Bishop

Amazon Prime Now Starts Delivering Whole Foods Groceries in Select Cities

Amazon Prime Now Starts Delivering Whole Foods Groceries in Select Cities

At launch, the new service is available to Amazon Prime members in Austin, Cincinnati, Dallas and Virginia Beach, with plans to roll it out across the US throughout the year.

Customers can search through the Whole Foods section of the Prime Now website online or on Amazon's mobile apps to select items to order. Two-hour delivery is free or shoppers can opt for the super fast one-hour delivery for $7.99 on orders of $35 or more.

The tech giant bought Whole Foods back in June 2017 for a reported $13.7 billion. What's more, there's an affordable $3.99 delivery fee for orders, or a $9.99 per month membership option.

Well, at least you won't have to fight for a parking space outside Whole Foods anymore. Amazon has cut prices on bananas, yogurt and other items, and began selling Kindle e-readers in some of the grocer's 470 stores.

Out of booze? No worries; "select alcohol is also available for delivery to customers", according to Amazon and Whole Foods.

The Spice Girls are going on tour
It's been a while since the Spice Girls hit the stage together, last performing at London's Olympics closing ceremony in 2012. Come on, girls, it's not like we've been waiting our whole lives for this or anything.

"When (not if) broader changes are made, Whole Foods' traction will pressure other grocers - not just large public players but also smaller independents", the analysts wrote in a recent note to investors. It estimates as of January, Amazon had 18% of online grocery sales in the United States.

Today, the two biggest choke points for consumers when it comes to buying groceries online are cost and scheduling.

Amazon plans to start delivering groceries from Whole Foods within two hours to four USA cities.

Hugh Fletcher, global head of consultancy and innovation at ecommerce consultancy Salmon, added: "Ever since Amazon introduced Amazon Fresh, it has had its sights firmly set on the grocery market". Whole Foods will continue offering store delivery through Instacart. These are Uber-like contract drivers who sign on for individual Amazon delivery shifts using their own cars but Amazon's routing app.

Soon after the deal closed, Amazon devices like the Echo and Fire TV started showing up in stores. "We're going to be expanding".

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