Published: Thu, February 01, 2018
Sci-tech | By Jackie Newman

Google finalises $1.1bn HTC acquisition

Google finalises $1.1bn HTC acquisition

The Google's hardware director, Rick Osterloh, expects the deal with HTC to help in control most of the design and production of its products, including working more closely with sub-suppliers. The deal gave HTC the cash to stay afloat after a slew of financial setbacks, meanwhile Google would receive a fifth of HTC's workforce to bolster its own smartphone efforts.

The company is now more focused on its Vive Virtual Reality business along with the Internet of Things, Augmented Reality and Artificial Intelligence. Whether or not, it would lead to Pixel phones being an HTC-exclusive is yet to be seen though.

Google could push things even further and design a system-on-a-chip that meets its own needs.

The advantages that come with making your own chips are a lot but only if you have the money to invest in research and development, which clearly Apple and Google have.

Event to provide alcohol-free Super Bowl viewing
Obviously I want to go win this game and we're here to win it, but to have her here at this game with my wife is the greatest thing ever.

It's an obvious next move for Google, it's just unfortunate that they have chose to compete in the high-end arena and completely ditch the ultra-affordable Nexus line of phones. Will this allow Google to start designing more of its custom hardware for future mobile phones and convertibles? The exec did not mention this year's new Pixel phones during the interview.

Osterloh said that other Android manufacturers, who aren't necessarily thrilled about Google's Pixel push, "know why we're doing this", Osterloh said. "Quite honestly, Apple is doing really well in developed markets". However, the company does have plans to "streamline" its device selection.

"Last fall, we introduced our first family of Made by Google products, including Pixel smartphones, Google Home, Google Wifi, Daydream View and Chromecast Ultra, and we're preparing to unveil our second generation of products on October 4", he said. That experiment flopped. Google never integrated the business and sold most of it to Lenovo Group for $2.91 billion.

Osterloh knows the history well.

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