Published: Tue, January 30, 2018
Sci-tech | By Jackie Newman

Apple reportedly cutting iPhone X orders in half due to slow sales

Apple reportedly cutting iPhone X orders in half due to slow sales

There will be a second 6.5-inch 'iPhone X Plus, ' which would have a larger display and a bigger battery compared to the second-generation iPhone X. The third device would sport a 6.1-inch LCD screen to keep the costs down.

Smartphone buyers are not all that impressed with the iPhone X. According to a new report released by Nikkei, Apple saw "slower-than-expected" sales in major markets like US, Europe and China during the holiday season.

The U.S. tech giant notified suppliers that it had made a decision to cut the first-quarter production target to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China. As the story goes, consumers are having a tough time wrapping their heads around the $999 starting price. At the end of December, analyst Zhang Bin from Sinolink Securities Co.

As for the fate of the iPhone X, it is speculated to remain in the market, though the price may possibly be lowered in the coming months. The source notes Apple is believed to be maintaining its existing production target of 30 million units across the iPhone 7, iPhone 7 Plus, iPhone 8 and iPhone 8 Plus range. Following a downgrade to an investment recommendation for Sony last week, other iPhone X-related Japanese electronic parts manufacturers also saw their share prices decline.

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The stakes were (and continue to be) high for Apple's high-end iPhone X. Instead of using a steel frame, Apple would switch to an aluminum chassis for the LCD iPhone. KGI points out that Chinese users are now adhering to their existing phones for a long time, and specifically the notch on the top of the iPhone X's Super Retina display has turned away some potential customers in the region.

Top analyst Ming-Chi Kuo reckons we'll see three new Apple smartphones, one of which will feature a staggeringly large 6.5-inch screen.

Apple was not immediately available for comment.

So far, Apple has not commented on these reports, which isn't necessarily a surprise.

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