Published: Sun, January 14, 2018
Global Media | By Garry Long

Protesters trash a H&M store in South Africa over racist ad

Protesters trash a H&M store in South Africa over racist ad

In Cape Town, the store manager read the retailer's statement to irate protesters.

Members of a South African opposition party stormed into some H&M stores across the country on Saturday (local time) to protest a promotional image of a black child wearing a sweatshirt with the words "Coolest monkey in the jungle".

This follows a racist advert in the United Kingdom.

Police were called to H&M stores following reports of violence and damage.

"Because we didn't see, we just saw now when we passed here, we saw the police in there, and the dolls are lying down, so we thought it was a robbery".

According to Reuters, the Economic Freedom Fighters protesters have set their sights on six stores in the province of Johannesburg, where they proceeded to drag down displays and toss clothing and other products in the store onto the floor.

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"Police had to intervene and dispersed the group of protesters by firing rubber bullets", Dlamini said. Ndlozi wrote on Twitter, posting pictures of a vandalised H&M store and video footage of chanting EFF supporters.

But people in South Africa have taken their outrage a step further and have absolutely trashed at least four H&M stores.

A worldwide media firestorm started earlier this week after pictures emerged of a young black boy model wearing "smartest monkey in the jungle hoodie".

No injuries have been reported.

"We would like to assure our customers that the safety and security of all shoppers and tenants is of paramount importance and we apologise for any inconvenience caused". A netizen "TheColouredZimbo" said via Twitter, "What happens if H&M pulls out of South Africa?"

Protests over perceived corporate wrongdoing have a history of turning violent in South Africa, where some drivers for ride-hailing service Uber have had their vehicles torched over the past year by regular taxi operators.

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