Published: Wed, December 13, 2017
Sci-tech | By Jackie Newman

Nintendo Switch Has Sold 10 Million Units in Under a Year

Nintendo Switch Has Sold 10 Million Units in Under a Year

The Nintendo Switch has undoubtedly been one of the success stories of the year.

Nintendo's hybrid console has proven to be incredibly popular across the globe, and this impressive sales figure will likely increase as the festive season approaches.

There's even a good chance the Switch will outsell the Wii U's entire lifetime total, of less than 14 million, in just 12 months.

What makes the Nintendo Switch stand out is that the device is two-fold.

According to P.J. McNealy, chief executive at Digital World Research, the gaming industry was ripe for something fresh like the Nintendo Switch. The PS4 and Xbox, despite recent re-releases with 4k support, have just entered their Twilight years.

Nintendo HQ Visit
Nintendo Switch Has Sold 10 Million Units in Under a Year

First, it can let the player either play games on it as a handheld like a Game Boy Advance.

There's an old adage in video games: Never count Nintendo out.

"The fact that we reached 10 million units sold on a global basis and we're not fully through the holidays is unprecedented territory for Nintendo", said Fils-Aime to CNN Tech.

Will you be picking up a Switch this holiday season? That is in addition to the first party lineup that has new and familiar franchises from Snipperclips and ARMS to Mario Kart, Splatoon, Mario, Zelda and more. The Switch is now on target to surpass these sales within its first year on the market, depending upon how well it sells around the Christmas period. For under £300 brand new with a game, the Switch was just the right price to be affordable to many. Why this time? Because Nintendo does have the habit of creating false demand by providing low stock.

"In short, our unique and differentiated proposition with Nintendo Switch is working", Nintendo America's Reggie Fils-Aimé said.

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