Published: Thu, December 07, 2017
Sci-tech | By Jackie Newman

Google Amazon Feud affects Customers

Google Amazon Feud affects Customers

You'll still have ways to watch YouTube service if it disappears from Amazon's Fire TV streaming device.

Only Roku is the victor here.

Google support for YouTube on the Echo Show ended 05 December, and YouTube will no longer be available to Fire TV users from 01 January.

Google said it is pulling YouTube from some Amazon.com Inc. devices in retaliation for Amazon refusing to sell many Google products, escalating a battle between two tech titans as their businesses increasingly overlap. However, the pair made up earlier this year, allowing the Prime Video app to make its iOS debut.

Amazon has also chose to stop selling the Nest E Thermostat, Nest's Camera IQ, and the Nest Secure alarm system through its sites.

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In September, Google removed YouTube from the Amazon Echo Show before later reintroducing the video sharing application. For its part, Amazon, through a spokeswoman, said that Alphabet's Google unit is "setting a disappointing precedent by selectively blocking customer access to an open website". Now Google has pulled YouTube again from the device as the voice control commands added violated the use terms.

Both companies should reach at an agreement and resolve these issues to avoid inconvenience to consumers. However, Amazon probably isn't all that excited about Google competing with them in hardware on their own store, though I'd imagine Amazon's customers aren't going to be happy if YouTube isn't a part of their shiny new device's ecosystem.

These are two companies who usually have the upper hand on the negotiating table, and probably don't like the fact they have found their equal this time around. Mark Eamer, vice president of Prime Video, said in a statement today that Amazon is "thrilled" to finally have the app on Apple TV. Despite this, Amazon managed to reinstate YouTube on the Echo Show in November, according to Voicebot.

At issue is a perceived lack of "reciprocity" with Amazon failing to offer equal access to Google's products and services, prompting the dramatic rebuke.

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