Published: Tue, November 07, 2017
Markets | By Erika Turner

Intel pairs with longtime rival AMD to challenge Nvidia

Intel pairs with longtime rival AMD to challenge Nvidia

Today Intel has announced a new 8 generation Core processor which includes custom GPU cores supplied by AMD and on board HBM2 memory.

"Our collaboration with Intel expands the installed base for AMD Radeon GPUs and brings to market a differentiated solution for high-performance graphics" Scott Herkelman says, vice president and general manager of Radeon Technologies Group.

The upcoming chip will be part of Intel's 8th-generation Intel Core family and will start shipping in next year's first quarter to laptop vendors.

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There have been rumors about something like this for months, but they were either unconfirmed or denied, but now, with actual press releases from both companies, we know AMD and Intel have formed a partnership to combine strengths in the mobile sector. The spokesman said the Intel chip is targeting gamers while the chip AMD is launching by the end of the year isn't specialized to support that market specifically. As for Intel and AMD, the chip gives the two firms a potential leg up over chunkier laptops that pack NVIDIA discrete graphics. Most thin and light laptops only have a CPU, as they can handle basic graphics pretty well, but GPUs are required for more power-hungry tasks, like gaming or video editing. AMD makes great processors, but from a performance perspective, Intel often beats them. Having all this built into the processor frees up space for other components inside a laptop, so device manufacturers can squeeze in things like larger batteries or more optimal fan designs.

At the heart of this new design is EMIB, a small intelligent bridge that allows heterogeneous silicon to quickly pass information in extremely close proximity. The collaboration is a showcase for some new Intel tech that allows for smaller, more power-efficient chips. AMD's Radeon graphics next year to be placed and shipped on thin-and-light notebook market alongside Intel CPU. If that wasn't enough, Intel also announced that it is bundling the design with the latest high-bandwidth memory, HBM2.

These days, though, Intel may see a bigger threat in graphics chipmaker Nvidia, which is adapting its own processors to enhance artificial intelligence. Is Intel really working with its competition? With that said, Intel has no answer to NVIDIA on the GPU front, while AMD APU products are exceptional. "Not only does it help manage temperature, power delivery and performance state in real time, it also enables system designers to adjust the ratio of power sharing between the processor and graphics based on workloads and usages, like performance gaming", Intel explains.

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