Published: Wed, September 13, 2017
Entertaiment | By Minnie Bishop

Apple unveils new Apple TV with HDR and 4K support

Apple unveils new Apple TV with HDR and 4K support

Apple has unveiled its new 4K-enabled Apple TV, as the vendor aims to bring "the magic of the cinema straight to your living room".

The Apple TV's cheaper rivals - Google's Chromecast, Amazon's Fire TV, and the Roku - have been offering 4K HDR playback for some time now, but both 4K content and televisions that support the new standard have only started going mainstream in the past year or so.

What complements the 4K capability is the support for the High Dynamic Range (HDR) which makes the colors on the screen more vivid and realistic.

Apple is apparently also working on the content front and aims at bringing a large collection of movies in 4K HDR to the iTunes.

Cue also mentioned the fact that Apple is driving towards the goal of offering live sports on the Apple TV, alongside on-demand 4K content from Apple, Netflix, and (in a few months) Amazon Prime.

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For UK users, the TV app, which was previously exclusive to USA residents, is now available.

The biggest change will be the ability to watch live sports and live news through the Apple TV app. However, Apple CEO Tim Cook said today that the television market is about to break wide open as 4K enters the mainstream with more households buying a 4K TV. It will start shipping on September 22, Apple media boss Eddy Cue announced today. The 32GB model will cost $180, the 64GB is $200. However, Apple didn't just announce the availability of it, it also is letting anyone update their HD-resolution collections to 4K for free if available.

The new tech specs include a High Dynamic Range (HDR) video that offers the highest picture quality at 2160p for streamed content, and it will support HD10 and Dolby vision profiles. Thanks to some internal upgrades, it can now push 4K and HDR content out to your TV, assuming your set can handle that kind of high-res stuff. But they'd end up between $15 and $20 on the Apple TV 4K.

The new set-top-box features a faster processor. The A10X chip is the same chipset featured in Apple's IPad Pro line of tablets. It claims to be 50% faster and offer 4 times better graphics performance than previous Apple TV.

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