Published: Sat, September 02, 2017
Sci-tech | By Jackie Newman

Sony made a 5.6-foot-tall speaker for lit block parties

Sony made a 5.6-foot-tall speaker for lit block parties

Since the sound quality from the Google Home and Amazon Echo has been found to be lacking, the race is on make the best-sounding smart speaker on the market.

Since it's a Google Assistant-supported speaker, the LF-S50G can do anything the Google Home can.

Both tech titans made their announcements in Berlin to coincide with the September 1 start of IFA 2017, Europe's largest trade show for consumer electronics. Dubbed the LF-S50G, this new speaker has the Google Assistant built in and looks suspiciously like Apple's HomePod (but at a much lower cost).

Consumer electronics maker Sony (SNE) on Thursday became the latest company to jump into the emerging market for smart speakers, an area now dominated by e-commerce leader Amazon.com (AMZN) with its Echo devices. The Sony LF-S50G will show the time on the speaker, which Sony says is powerful enough to "comfortably fill the average room with sound" while offering a 360-degree audio experience.

Users can utilize motions to control the savvy speaker.

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"This functionality is another example of Sony's commitment to customer choice by delivering new and innovative technologies", said Mike Fasulo, President and COO of Sony Electronics. In terms of hardware, it has a full range speaker driver for mid-range vocals and high trebles, while a separate subwoofer handles the low-end bass. Sony's speaker, which is splash-proof, can be connected via Bluetooth, NFC, or Wi-Fi and is available in white or black. Dubbed the Lenovo Home Assistant, the speaker needs to be docked to the side of the tablet using a wired connection. Apart from playing music, smart speakers also allow users to perform several other tasks such as browsing the internet and operating other devices.

Sony is planning to dispatch its own particular smart speaker in October with a sticker price of $200.

Another new product from Sony that's being talked about is the new wireless earbuds. Similar to the AirPods, Sony's product comes in a portable charging case and has microphones for taking calls.

Speakers by established brands such as Panasonic, Sony and Harman Kardon, as well as other lesser known ones like Anker and Mobvoi, have popped up quite literally overnight. However, what makes Sony's wireless earbuds unique is that they come with noise cancellation technology. Finally, it features a 'Speed Charge Battery, ' which JBL claims will last an hour of music playback on just five minutes of charging. That's apparently what Sonos and Apple are banking on, and Sony may have just beaten them to the punch.

Another notable announcement was the "3D Creator" feature.

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