Published: Fri, August 11, 2017
Entertaiment | By Minnie Bishop

Could Facebook's Watch take on YouTube, Netflix, Amazon Prime Video?

Could Facebook's Watch take on YouTube, Netflix, Amazon Prime Video?

This week, the social media giant introduced the Watch platform, which aims to change the way people watch videos and TV shows online. Facebook puts Watch across as an extension of the Video tab that previously launched in the United States, which offered a place to find videos easily on Facebook; with Watch, Facebook wants to make it easier for users to consume video content.

Facebook says that Watch will be divided into personalised sections that are user-defined, organised around themes that the user communities and friends are watching.

Facebook has partnered with various content producing companies to produce original content which users will soon be able to access on the Watch tab.

Facebook has officially moved into the video streaming space, announcing the impending launch of its new "Watch" video platform.

Creators can now upload shows onto the social media network - either live or recorded - and benefit from the two billion-strong audience on the platform. In late June, Facebook executives reportedly met with Hollywood studios and talent agencies to discuss the production of new and original TV shows.

Daniel Danker, a product director for video at Facebook, said the most successful shows will be the ones that get people interacting with each other.

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Watch will serve as Facebook's new section dedicated to video programming.

Many Facebook users see videos only as they scroll past a friend's wedding photos or a cousin's political rant, unlike YouTube users who visit that site for the objective of watching videos.

"That's why past year we launched the Video tab in the USA, which offered a predictable place to find videos on Facebook". But the funding is in the initial phase after which the company would take a 45% cut from content creators on ad revenue, the primary source of their income. "Watch" will be initially rolled out to selected users in the U.S.

YouTube has said its mobile viewers watch videos for more than an hour a day on average.

According to Facebook, creators will one day be able to monetize their shows through ad breaks.

Our goal is for Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work. For example, Returning the Favor is a series hosted by Mike Rowe where he finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them. Also, Major League Baseball games and Liga MX games will also be available on Watch.

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