Published: Wed, May 10, 2017
Markets | By Erika Turner

Target testing next-day delivery

Target testing next-day delivery

The new service, dubbed Target Restock, aims to fix that.

Industry types see the pilot as an attempt to get Target into the online delivery game with Amazon, which has ramped up quick delivery of home products.

Target is planning to test a next-day delivery of essentials ordered online in the Minneapolis area.

"Imagine shopping for your household essentials from Target online - from your go-to brands of laundry detergent and paper towels, to granola bars and coffee - all on one virtual shelf", Target said on its A Bullseye View blog.

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According to a notice posted on the corporate website today (8 May), the pilot service will be called "Target Restock". The retailer plans to expand that test to its home market of Minneapolis this summer. Orders will be packaged at a nearby store, allowing fulfillment before 1:30 p.m. the following business day.

Target's decision to try out next-day delivery comes at a time when e-commerce, contactless payment options and smaller store formats all are shaping the future of grocery retailing.

Target Restock is a service that will be available to members of the company's REDcard program. It suffered a bad holiday sales season and, earlier this year, issued a lame outlook for 2017.

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