Published: Wed, May 10, 2017
Sci-tech | By Jackie Newman

Snapchat must prove its users aren't disappearing

Snapchat must prove its users aren't disappearing

Infinity lets people look at your photos for as long as they want.

Setting a Snap to appear infinitely works the same way as setting a snap to appear for anywhere from 1 second to 10 seconds. Once the recipient closes the Snap, it is deleted as usual, the company said.

Snapchat made its name as a self-destructing messaging app, before rebranding as camera company Snap past year.

Similarly, Snapchat is adding a "play forever" option for videos, which loops them (à la Vine) so they too can be shared in a "limitless format". Prior to this change, you had up to 10 seconds to enjoy a photo or video that was sent to you.

The team behind the wildly popular Snapchat service has just announced a new update is now available to its users, which focuses on new features and improvements that are meant to further enhance usability.

At the end of 2016, a whopping 78% of USA consumers ages 18-to-24 - and 48% of those 25-to-34 - were using Snapchat By Snap's own estimate, 41% of US adults ages 18-to-34 check out Snapchat every day.

Even so, Mashable is today making money off Discover under a partnership with Snapchat's parent company, Snap Inc, to sell ads alongside its videos and stories. And this plays into the Limitless Snaps feature. Notice how now all of the editing features can now be seen vertically on the right hand side of the screen.

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Magic Eraser - You can now select and remove objects from your Snaps, blurring their surrounding in to cover the empty spot.

From here, it is possible to tap on an object to insert it into the camera view. Through curation, Snap has also been able to avoid the fake news crisis that has plagued other platforms. Tap the oval underneath the scissors icon to switch to "loop" (∞) video.

Another new tool, per the Times, is a custom brush that enable users to draw on Snaps with a stream of emojis.

Facebook, meanwhile, has been busy adding features pioneered by its upstart rival - including easy-to-use photo filters and a way for users to create their own video stories.

This update is rolling out to all users and can be found on the Android version starting today.

Recently, Snapchat launched new 3D lenses and made stories searchable.

As Snapchat explained in a blog post, "We wanted to give you the option of allowing the recipient to enjoy your Snap as long as they'd like".

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