Published: Fri, April 14, 2017
Tech | By Constance Martin

GoPro wants you to trade-in your old camera for a new HERO5

GoPro wants you to trade-in your old camera for a new HERO5

From yesterday's launch through May 11, 2017, GoPro will be offering $100 off a new HERO5 Black or $50 off a HERO5 Session when you trade-in any previous-generation GoPro HERO camera.

"Our Trade-Up Program allows us to introduce existing customers to the modern GoPro experience and prepare our community for the new software enhancements ahead", added GoPro Chief Operating Officer CJ Prober. Any old GoPro model can be returned to the company, says GoPro, even if it is 'dented, dinged, [or] destroyed'. The action camera maker also says it will recycle the old GoPro cameras through zero landfill and other recycling methods that are appropriate to material type.

Promo image for the GoPro Hero5 cameras, from left: Hero5 Session and Hero5 Black.

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There are plenty of reasons to own a GoPro, and not all of them involve extreme sports6 Ways To Use GoPro Cameras That Don't Involve Extreme Sports 6 Ways To Use GoPro Cameras That Don't Involve Extreme Sports GoPro cameras can be used in plenty of ways other than shooting extreme sports, six of which we'll be exploring in this article.

GoPro has announced a new trade-up program created to get consumers to upgrade to the latest action camera models. Getting new devices in the hands of millions of existing customers and getting old products out of circulation will improve the GoPro experience overall.

GoPro has announced a new "trade-up" scheme it hopes will encourage action-cam enthusiasts to jump on board with its newest models. However, this is an easier and faster way of getting the Hero5 Black or Hero5 Session for a cheaper price at $299 and $249, respectively. And if GoPro can get products right it should be able to return to profitability again, which would obviously help the stock price.

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