Published: Wed, April 05, 2017
Sci-tech | By Jackie Newman

The Yahoo media brand is not changing its name to Oath

The Yahoo media brand is not changing its name to Oath

Verizon bought AOL for $4.4 billion in 2015 and the following year bid $4.83 billion for Yahoo, after the internet company said it was reviewing "strategic alternatives" in light of years of management instability. It will then unite the internet company with AOL, under the brand of Oath.

Why it matters: On July, Verizon announced Yahoo's acquisition through a 4.8 billion dollar cash transaction.

But sources said that the leadership in Sunnyvale will be a mix of Yahoo and AOL execs and will focus on product and engineering for the entire combined company.

Yahoo originally declined to comment on the possibility of being rebranded as Oath. One thing that will be interesting to see would be if Mayer would still get a hefty severance pay and other forms of remuneration despite the cybersecurity issues that Yahoo suffered under her lead. Oath. A free Recode t-shirt for anyone who tweets the best joke about that new brand to me in next 24 hours with the hashtag #MockTheOath.

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Given that the whole experience can be completed in around two hours, it could be a tough sell without a price drop. If you've got either a HTC Vive or Oculus Rift setup, you'll be able to play Arkham VR on PC from April 25.

Under the terms of the revised acquisition agreement, Yahoo would continue to cover the cost of a US Securities and Exchange Commission probe into the breaches, as well as shareholder lawsuits.

The Yahoo-Verizon deal is scheduled to close in the second quarter of this year. As for Verizon, its idea is to use the powerful AOL and Yahoo combination to sell more digital ads.

The US Justice Department last month charged two Russian intelligence operatives and a pair of hackers over one of the largest cyber attacks in history, which had apparent twin goals of espionage and financial gain. Those two hacks stole personal information of more than 1 billion user accounts. Similarly, The Huffington Post, and AOL Mail will survive under the Oath umbrella. After Verizon buys Yahoo's Internet assets, what remains of Yahoo, mostly investment holdings in Alibaba will be renamed Altaba. Marissa Mayer has already foregone her chief executive role at the company and her responsibilities have been handed over to board member Thomas McInerney.

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