Published: Tue, March 21, 2017
Sci-tech | By Jackie Newman

Here's why Honey Nut Cheerios pulled its bee mascot

Here's why Honey Nut Cheerios pulled its bee mascot

Since General Mills gave out the same seeds to customers across the country, it's possible that the wildflowers could become invasive species in certain areas.

"Invasive species can out-compete the natives they encounter", Turner said to the site, "they can take up all the space and use up all the resources, they can spread disease, and cause other physical changes to their new homes, all of which can have detrimental effects on native species, and on humans".

While there is no doubt that bee colonies have declined rapidly - 100,000 colonies existed in 2016 compared to 4.5 million in 2006, according to the U.S. Department of Agriculture - the are not necessary for most of the world's food.

Despite the success of the companies wildflower planting efforts a year ago, bee populations throughout North America remain unstable and work remains to be done. Food crops, from fruit to walnuts to coffee, depend on the pollination work done by bees.

Honey Nut Cheerios have given away 1.5 billion seeds in an effort to save the bees.

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Cheerios is giving away 100 million free wildflower seeds to help endangered bee populations by encouraging people to plant wildflowers all over the U.S. We truly hope that the next generation of Canadians will be aware of the need to care for bees.

Bees play a critical role by pollinating 35 percent of the world's food supply.

The brand will also be on hand at the Canada Blooms festival, handing out 50,000 Veseys wildflower seed packs to visitors.

But unwanted buzz abounds: The packets Cheerios sent out included seeds for plants deemed invasive in some states and outright banned in others. Honey Nut Cheerios plans to host more than 3,000 acres of bee habitat on its oat farms by 2020, General Mills announced.

"No one thing here is going to save the day, but the more ears that get tuned into the situation, the more likely we're going to end up with a better situation".

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