Published: Sat, March 18, 2017
Entertaiment | By Minnie Bishop

Netflix Is Scrapping Its Five-Star Rating System

Netflix Is Scrapping Its Five-Star Rating System

The streaming service has announced that it's ditching the star rating system in favour of a YouTube-like thumbs up or down button. With the new system, users won't have to spend time deciding how many stars they think a show deserves.

Netflix started testing the thumbs up/down system a year ago with hundreds of thousands of new users around the world, according to The Verge. He also mentioned that the ratings scale was losing meaning since people tended to rank things like award-worthy documentaries higher than the more mindless genre fair, but tended to watch the latter more than the former. That's not clear. A five-star rating makes it easy to see at a glance whether a certain series or new movie is worth a shot. Any Netflix star ratings you've already given will still be used behind the scenes to inform your personalized recommendations.

NETFLIX: Did you know you can download Netflix content? . Beyond the thumbs up and thumbs down feeling like a more modern approach, Hunt noted how the star ratings made viewers review the quality versus the enjoyability of a movie or show. Netflix VP of Product Todd Yellin announced the change during a press briefing Thursday, explaining the company tested the feature in 2016 and discovered a 200 percent increase in logged ratings. This system will be personalised based on which titles a user has given a "thumbs up" or a "thumbs down" to in the past. We want you to love what you watch.

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Additionally, Netflix is expanding its percentage match feature, which uses algorithms to determine how much you're likely to enjoy certain content. Content that lines up with what users have shown to be their preferences via their pattern of viewing, will display percentage based compatibility.

Netflix is introducing a new button that will enable views to "skip" the opening credits on original and third-party content alike. It needed a better, more intuitive and interactive experience, which the thumbs-based system provides to the user.

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